AI exposure: Web and Digital Interface Designers
Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.
Reading this score
computedWeb and Digital Interface Designers sits in the top 2% of every occupation measured. 65.3% of what this job consists of, weighted by how important each task is to the role, is work current AI systems can produce with little standing in the way. Very few occupations score this high. The ones that do tend to share a trait: the output is a document, a calculation or a message, and nobody has to be in a particular room for it to count.
What holds the line here is context. Across this occupation's 30 tasks it averages 1.82 out of 3, the highest of the five friction dimensions. In plain terms, the work depends on knowledge the model cannot hold. Much of this job runs on things that were never written down: what this particular organisation does, what happened last week, what the person across the table actually meant. That context is the barrier, and it erodes as systems are given more access.
The most exposed thing this job does is Perform or direct Web site updates, at 86.7%. The least is Collaborate with web development professionals, at 40.0%. A gap of 46.7% between two parts of the same job is the reason this index publishes at task level. An occupation-wide number would have hidden both.
Within computer and mathematical occupations, this one is more exposed than most. The median across the 36 roles in the group is 56.7%, and only 6 of them score higher than this. Occupational families are not uniform, and the spread inside them is often wider than the gap between them.
What would move this score. Of 30 tasks, 30 are currently banded exposed, 0 assisted and 0 untouched. For that distribution to shift materially would take systems being given deeper access to the organisation's own records and history, which is already happening. The score is re-computed every quarter against a fresh capability reference, and the change is published rather than quietly applied.
Task by task
30 tasks, O*NET 31.0| Task | Exposed | Assisted | Untouched | Importance | Band |
|---|---|---|---|---|---|
| Perform or direct Web site updates. | 86.7% | 13.3% | 0.0% | 3.78 | exposed |
| Identify or maintain links to and from other Web sites and check links to ensure proper functioning. | 86.7% | 13.3% | 0.0% | 3.66 | exposed |
| Register Web sites with search engines to increase Web site traffic. | 86.7% | 13.3% | 0.0% | 2.76 | exposed |
| Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. | 83.3% | 16.7% | 0.0% | 4.13 | exposed |
| Select programming languages, design tools, or applications. | 80.0% | 20.0% | 0.0% | 3.52 | exposed |
| Create searchable indices for Web page content. | 80.0% | 20.0% | 0.0% | 2.74 | exposed |
| Write supporting code for Web applications or Web sites. | 76.7% | 23.3% | 0.0% | 4.10 | exposed |
| Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards. | 76.7% | 23.3% | 0.0% | 3.18 | exposed |
| Develop and document style guidelines for Web site content. | 73.3% | 26.7% | 0.0% | 3.54 | exposed |
| Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports. | 73.3% | 26.7% | 0.0% | 3.48 | exposed |
| Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy. | 73.3% | 26.7% | 0.0% | 3.15 | exposed |
| Create Web models or prototypes that include physical, interface, logical, or data models. | 73.3% | 26.7% | 0.0% | 3.86 | exposed |
| Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware. | 73.3% | 26.7% | 0.0% | 3.36 | exposed |
| Document technical factors such as server load, bandwidth, database performance, and browser and device types. | 73.3% | 26.7% | 0.0% | 2.96 | exposed |
| Develop or implement procedures for ongoing Web site revision. | 73.3% | 26.7% | 0.0% | 2.94 | exposed |
| Develop system interaction or sequence diagrams. | 73.3% | 26.7% | 0.0% | 2.50 | exposed |
| Conduct user research to determine design requirements and analyze user feedback to improve design quality. | 67.1% | 20.4% | 12.5% | 3.79 | exposed |
| Respond to user email inquiries, or set up automated systems to send responses. | 66.7% | 33.3% | 0.0% | 3.92 | exposed |
| Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups. | 65.0% | 10.0% | 25.0% | 3.95 | exposed |
| Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects. | 64.2% | 23.3% | 12.5% | 3.56 | exposed |
| Research, document, rate, or select alternatives for Web architecture or technologies. | 58.3% | 29.2% | 12.5% | 3.13 | exposed |
| Perform Web site tests according to planned schedules, or after any Web site or product revision. | 55.0% | 20.0% | 25.0% | 4.06 | exposed |
| Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline. | 53.3% | 21.7% | 25.0% | 3.65 | exposed |
| Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction. | 50.0% | 25.0% | 25.0% | 4.31 | exposed |
| Develop new visual design concepts and modify concepts based on stakeholder feedback. | 50.0% | 25.0% | 25.0% | 4.01 | exposed |
| Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions. | 50.0% | 25.0% | 25.0% | 3.49 | exposed |
| Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types. | 50.0% | 25.0% | 25.0% | 3.45 | exposed |
| Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites. | 47.5% | 27.5% | 25.0% | 3.56 | exposed |
| Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites. | 45.0% | 30.0% | 25.0% | 4.04 | exposed |
| Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects. | 40.0% | 35.0% | 25.0% | 4.05 | exposed |
Task text and importance ratings sourced from O*NET 31.0. Shares computed. The occupation score is the importance-weighted mean.
Where the score comes from
judgedEvery task is scored through the standardised work activities it maps to. These are this occupation’s averages on the six rubric dimensions. Capability is what AI can do; the other five are what stands in the way.
| Dimension | Mean | Scale |
|---|---|---|
| Capability | 3.62 | 0-4 |
| Embodiment | 0.11 | 0-3 |
| Presence | 0.31 | 0-3 |
| Accountability | 0.64 | 0-3 |
| Context | 1.82 | 0-3 |
| Verification cost | 1.12 | 0-3 |
What this means in practice
Where most of a role's weighted task load is exposed, the work that survives is usually the part of the job nobody wrote into the job description: deciding what should be produced rather than producing it, and being answerable for the result. The tasks lowest on this page are a better guide to where to spend your time than any general advice about the future of work.
Occupations either side of this one
The four closest scores in the same occupational family, then the four closest anywhere in the index.
Read this carefully. Exposure is not displacement. A high score means current AI systems can produce this work, not that anyone will stop paying a person to do it. Adoption depends on economics, regulation and inertia that this index deliberately does not model. How the score is built.