AI exposure: Travel Guides
Plan, organize, and conduct long-distance travel, tours, and expeditions for individuals and groups.
Reading this score
computed38.7% of this occupation's weighted task load is exposed, which puts Travel Guides at the 68th percentile of 923 occupations. The capability is largely there. Its average task scores 2.2 out of 4 on what a current system can produce, and the frictions that hold other jobs in place are comparatively weak here.
No single friction dominates this occupation. The strongest is presence at 1.59 out of 3 and the weakest is accountability at 0.79, which is a narrow spread. Where nothing structural stands in the way, exposure tracks capability almost directly, and capability is the thing that changes every quarter.
The most exposed thing this job does is Arrange for tour or expedition details such as accommodations, transportation, equipment, and..., at 86.7%. The least is Set up camps, and prepare meals for tour group members, at 0.0%. A gap of 86.7% between two parts of the same job is the reason this index publishes at task level. An occupation-wide number would have hidden both.
Within personal care and service occupations, this one is more exposed than most. The median across the 31 roles in the group is 23.4%, and only 3 of them score higher than this. Occupational families are not uniform, and the spread inside them is often wider than the gap between them.
What would move this score. Of 17 tasks, 11 are currently banded exposed, 1 assisted and 5 untouched. For that distribution to shift materially would take capability alone, since there is little structural friction here to slow adoption once a system can do the work. The score is re-computed every quarter against a fresh capability reference, and the change is published rather than quietly applied.
Task by task
17 tasks, O*NET 31.0| Task | Exposed | Assisted | Untouched | Importance | Band |
|---|---|---|---|---|---|
| Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel. | 86.7% | 13.3% | 0.0% | 4.59 | exposed |
| Provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency. | 86.7% | 13.3% | 0.0% | 3.62 | exposed |
| Evaluate services received on the tour, and report findings to tour organizers. | 55.4% | 32.1% | 12.5% | 4.09 | exposed |
| Pay bills and record checks issued. | 55.4% | 32.1% | 12.5% | 4.18 | exposed |
| Give advice on sightseeing and shopping. | 55.0% | 20.0% | 25.0% | 3.82 | exposed |
| Verify amounts and quality of equipment prior to expeditions or tours. | 55.0% | 20.0% | 25.0% | 4.06 | exposed |
| Resolve any problems with itineraries, service, or accommodations. | 50.0% | 25.0% | 25.0% | 4.45 | exposed |
| Explain hunting and fishing laws to groups to ensure compliance. | 45.0% | 30.0% | 25.0% | 4.74 | exposed |
| Lead individuals or groups to tour site locations and describe points of interest. | 31.7% | 18.3% | 50.0% | 4.71 | exposed |
| Sell travel packages. | 30.0% | 20.0% | 50.0% | 4.12 | exposed |
| Sell or rent equipment, clothing, and supplies related to expeditions. | 30.0% | 20.0% | 50.0% | 4.41 | exposed |
| Plan tour itineraries, applying knowledge of travel routes and destination sites. | 23.3% | 26.7% | 50.0% | 4.55 | assisted |
| Instruct novices in climbing techniques, mountaineering, and wilderness survival, and demonstrate use of hunting, fishing, and climbing equipment. | 11.7% | 13.3% | 75.0% | 3.96 | untouched |
| Pilot airplanes or drive land and water vehicles to transport tourists to activity or tour sites. | 6.7% | 18.3% | 75.0% | 4.65 | untouched |
| Attend to special needs of tour participants. | 0.0% | 0.0% | 100.0% | 4.18 | untouched |
| Administer first aid to injured group participants. | 0.0% | 0.0% | 100.0% | 3.76 | untouched |
| Set up camps, and prepare meals for tour group members. | 0.0% | 0.0% | 100.0% | 3.84 | untouched |
Task text and importance ratings sourced from O*NET 31.0. Shares computed. The occupation score is the importance-weighted mean.
Where the score comes from
judgedEvery task is scored through the standardised work activities it maps to. These are this occupation’s averages on the six rubric dimensions. Capability is what AI can do; the other five are what stands in the way.
| Dimension | Mean | Scale |
|---|---|---|
| Capability | 2.18 | 0-4 |
| Embodiment | 1.35 | 0-3 |
| Presence | 1.59 | 0-3 |
| Accountability | 0.79 | 0-3 |
| Context | 1.47 | 0-3 |
| Verification cost | 1.12 | 0-3 |
What this means in practice
Where most of a role's weighted task load is exposed, the work that survives is usually the part of the job nobody wrote into the job description: deciding what should be produced rather than producing it, and being answerable for the result. The tasks lowest on this page are a better guide to where to spend your time than any general advice about the future of work.
Occupations either side of this one
The four closest scores in the same occupational family, then the four closest anywhere in the index.
Read this carefully. Exposure is not displacement. A high score means current AI systems can produce this work, not that anyone will stop paying a person to do it. Adoption depends on economics, regulation and inertia that this index deliberately does not model. How the score is built.