The Task Exposure Indexv2026.Q3
Occupation · SOC 11-2032.00 · Job Zone 4

AI exposure: Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Reading this score

computed

45.8% of this occupation's weighted task load is exposed, which puts Public Relations Managers at the 83th percentile of 923 occupations. The capability is largely there. Its average task scores 2.8 out of 4 on what a current system can produce, and the frictions that hold other jobs in place are comparatively weak here.

What holds the line here is context. Across this occupation's 20 tasks it averages 1.89 out of 3, the highest of the five friction dimensions. In plain terms, the work depends on knowledge the model cannot hold. Much of this job runs on things that were never written down: what this particular organisation does, what happened last week, what the person across the table actually meant. That context is the barrier, and it erodes as systems are given more access.

The most exposed thing this job does is Design and edit promotional publications, at 86.7%. The least is Establish and maintain effective working relationships with clients, government officials, and..., at 11.7%. A gap of 75.0% between two parts of the same job is the reason this index publishes at task level. An occupation-wide number would have hidden both.

Within management occupations, this one is more exposed than most. The median across the 56 roles in the group is 41.2%, and only 6 of them score higher than this. Occupational families are not uniform, and the spread inside them is often wider than the gap between them.

What would move this score. Of 20 tasks, 17 are currently banded exposed, 1 assisted and 2 untouched. For that distribution to shift materially would take systems being given deeper access to the organisation's own records and history, which is already happening. The score is re-computed every quarter against a fresh capability reference, and the change is published rather than quietly applied.

Task by task

20 tasks, O*NET 31.0
TaskExposedAssistedUntouchedImportanceBand
Design and edit promotional publications, such as brochures.86.7%13.3%0.0%3.32exposed
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.80.0%20.0%0.0%4.17exposed
Observe and report on social, economic, and political trends that might affect employers.73.3%26.7%0.0%3.93exposed
Maintain company archives.73.3%26.7%0.0%2.68exposed
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.52.5%22.5%25.0%4.61exposed
Develop, implement, or maintain crisis communication plans.50.0%25.0%25.0%4.39exposed
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.50.0%25.0%25.0%4.37exposed
Manage communications budgets.50.0%25.0%25.0%4.35exposed
Respond to requests for information about employers' activities or status.50.0%25.0%25.0%3.70exposed
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.50.0%25.0%25.0%3.70exposed
Draft speeches for company executives and arrange interviews and other forms of contact for them.45.0%30.0%25.0%3.90exposed
Formulate policies and procedures related to public information programs, working with public relations executives.45.0%30.0%25.0%3.81exposed
Evaluate advertising and promotion programs for compatibility with public relations efforts.45.0%30.0%25.0%3.67exposed
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.40.0%35.0%25.0%3.43exposed
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.30.0%20.0%50.0%3.77exposed
Manage in-house communication courses.30.0%20.0%50.0%3.28exposed
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.26.7%23.3%50.0%4.11exposed
Produce films and other video products, regulate their distribution, and operate film library.22.2%11.1%66.7%3.67untouched
Assign, supervise, and review the activities of public relations staff.21.7%28.3%50.0%4.63assisted
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.11.7%13.3%75.0%4.84untouched

Task text and importance ratings sourced from O*NET 31.0. Shares computed. The occupation score is the importance-weighted mean.

Where the score comes from

judged

Every task is scored through the standardised work activities it maps to. These are this occupation’s averages on the six rubric dimensions. Capability is what AI can do; the other five are what stands in the way.

DimensionMeanScale
Capability2.820-4
Embodiment0.300-3
Presence1.260-3
Accountability0.790-3
Context1.890-3
Verification cost1.160-3

What this means in practice

Where most of a role's weighted task load is exposed, the work that survives is usually the part of the job nobody wrote into the job description: deciding what should be produced rather than producing it, and being answerable for the result. The tasks lowest on this page are a better guide to where to spend your time than any general advice about the future of work.

Occupations either side of this one

The four closest scores in the same occupational family, then the four closest anywhere in the index.

Read this carefully. Exposure is not displacement. A high score means current AI systems can produce this work, not that anyone will stop paying a person to do it. Adoption depends on economics, regulation and inertia that this index deliberately does not model. How the score is built.