AI exposure: Broadcast Announcers and Radio Disc Jockeys
Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.
Reading this score
computed41.3% of this occupation's weighted task load is exposed, which puts Broadcast Announcers and Radio Disc Jockeys at the 73th percentile of 923 occupations. The capability is largely there. Its average task scores 2.5 out of 4 on what a current system can produce, and the frictions that hold other jobs in place are comparatively weak here.
No single friction dominates this occupation. The strongest is presence at 1.60 out of 3 and the weakest is accountability at 0.32, which is a narrow spread. Where nothing structural stands in the way, exposure tracks capability almost directly, and capability is the thing that changes every quarter.
The most exposed thing this job does is Maintain organization of the music library, at 86.7%. The least is Moderate panels or discussion shows on topics such as current affairs, art, or education, at 10.0%. A gap of 76.7% between two parts of the same job is the reason this index publishes at task level. An occupation-wide number would have hidden both.
Within arts, design, entertainment, sports and media occupations, this one is more exposed than most. The median across the 40 roles in the group is 36.4%, and only 18 of them score higher than this. Occupational families are not uniform, and the spread inside them is often wider than the gap between them.
What would move this score. Of 24 tasks, 16 are currently banded exposed, 4 assisted and 4 untouched. For that distribution to shift materially would take systems being given deeper access to the organisation's own records and history, which is already happening. The score is re-computed every quarter against a fresh capability reference, and the change is published rather than quietly applied.
Task by task
24 tasks, O*NET 31.0| Task | Exposed | Assisted | Untouched | Importance | Band |
|---|---|---|---|---|---|
| Maintain organization of the music library. | 86.7% | 13.3% | 0.0% | 4.02 | exposed |
| Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions. | 73.3% | 26.7% | 0.0% | 4.33 | exposed |
| Write and edit video and scripts for broadcasts. | 65.0% | 10.0% | 25.0% | 4.05 | exposed |
| Develop story lines for broadcasts. | 60.0% | 15.0% | 25.0% | 4.21 | exposed |
| Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public. | 60.0% | 15.0% | 25.0% | 4.14 | exposed |
| Make promotional appearances at public or private events to represent their employers. | 55.0% | 20.0% | 25.0% | 3.77 | exposed |
| Describe or demonstrate products that viewers may purchase through specific shows or in stores. | 55.0% | 20.0% | 25.0% | 3.17 | exposed |
| Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience. | 50.0% | 25.0% | 25.0% | 4.58 | exposed |
| Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts. | 50.0% | 25.0% | 25.0% | 4.49 | exposed |
| Comment on music and other matters, such as weather or traffic conditions. | 50.0% | 25.0% | 25.0% | 3.92 | exposed |
| Provide commentary and conduct interviews during sporting events, parades, conventions, or other events. | 50.0% | 25.0% | 25.0% | 3.68 | exposed |
| Discuss various topics over the telephone with viewers or listeners. | 50.0% | 25.0% | 25.0% | 3.46 | exposed |
| Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots. | 46.7% | 28.3% | 25.0% | 4.36 | exposed |
| Read news flashes to inform audiences of important events. | 35.0% | 40.0% | 25.0% | 4.59 | assisted |
| Record commercials for later broadcast. | 30.0% | 20.0% | 50.0% | 4.35 | exposed |
| Give network cues permitting selected stations to receive programs. | 30.0% | 20.0% | 50.0% | 3.29 | exposed |
| Operate control consoles. | 26.7% | 23.3% | 50.0% | 4.53 | exposed |
| Study background information to prepare for programs or interviews. | 23.3% | 26.7% | 50.0% | 4.40 | assisted |
| Locate guests to appear on talk or interview shows. | 23.3% | 26.7% | 50.0% | 3.42 | assisted |
| Attend press conferences to gather information for broadcast. | 23.3% | 26.7% | 50.0% | 3.22 | assisted |
| Interview show guests about their lives, their work, or topics of current interest. | 10.0% | 15.0% | 75.0% | 4.04 | untouched |
| Host civic, charitable, or promotional events broadcast over television or radio. | 10.0% | 15.0% | 75.0% | 3.49 | untouched |
| Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes. | 10.0% | 15.0% | 75.0% | 3.42 | untouched |
| Moderate panels or discussion shows on topics such as current affairs, art, or education. | 10.0% | 15.0% | 75.0% | 3.32 | untouched |
Task text and importance ratings sourced from O*NET 31.0. Shares computed. The occupation score is the importance-weighted mean.
Where the score comes from
judgedEvery task is scored through the standardised work activities it maps to. These are this occupation’s averages on the six rubric dimensions. Capability is what AI can do; the other five are what stands in the way.
| Dimension | Mean | Scale |
|---|---|---|
| Capability | 2.50 | 0-4 |
| Embodiment | 1.24 | 0-3 |
| Presence | 1.60 | 0-3 |
| Accountability | 0.32 | 0-3 |
| Context | 1.57 | 0-3 |
| Verification cost | 1.10 | 0-3 |
What this means in practice
Where most of a role's weighted task load is exposed, the work that survives is usually the part of the job nobody wrote into the job description: deciding what should be produced rather than producing it, and being answerable for the result. The tasks lowest on this page are a better guide to where to spend your time than any general advice about the future of work.
Occupations either side of this one
The four closest scores in the same occupational family, then the four closest anywhere in the index.
Read this carefully. Exposure is not displacement. A high score means current AI systems can produce this work, not that anyone will stop paying a person to do it. Adoption depends on economics, regulation and inertia that this index deliberately does not model. How the score is built.